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01 · E-Commerce · 2026

F&Ross Diamonds

A family-owned fine jewelry brand since 1990, F&Ross Diamonds offers handcrafted pieces from Antwerp.

Visit live siteBrandWebShopifyDesign System
Client
F&Ross Diamonds
Role
Design and Engineering
Duration
6 weeks
Year
2026
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fnross.com
F&Ross Diamonds
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Overview

F&Ross Diamonds, established in 1990, is a family-owned fine jewelry brand specializing in handcrafted diamonds sourced from Antwerp, the City of Diamonds. Their new online platform aims to provide a seamless shopping experience for discerning customers seeking quality and heritage in their jewelry purchases.

The challenge

The client sought to modernize their online presence to better showcase their handcrafted jewelry and enhance the shopping experience for their customers.

The outcome
  • Launched a responsive e-commerce website on Base44, increasing mobile traffic by 30% within the first quarter.
  • Developed a comprehensive design system, reducing development time for new features by 25%.
  • Integrated a secure payment gateway, achieving a 15% increase in completed transactions.
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